Robert Hernandez | Direct/Text: 786.704.2277 | email@example.com
I mentor top Revenue Managers and teams in the science of creating data-driven RM tactics. Working side-by-side with property RMs or GMs, I help hotel companies bridge the analytics talent gap that exists in the Revenue Management profession by building customized pricing models, automated reporting, and anaytical processes. I consult on-site and remotely.
What is the combination of rate changes that will give us the most Total Profit? What is the best rate strategy to re-position my hotel(s)? What rate should I offer a specific group? What channel should I close? When and what type of marketing offers are needed to drive demand?
Which Analytics tool is most applicable to solve a particular RM problem? Can a problem which affects profit be solved mathematically or predictively? How can I formulate a specific challenge into a research question?
How can I leverage technology and math to make the thousands of RM decisions I have to make every day? How do I automate recurring decisions that are specific to my hotel’s unique RM strategy, e.g. free upgrades? Which data mining algorithm is best suited to address a particular challenge?
Have the demand patterns changed significantly? What is the likely demand given a certain rate offering? What ADR and RevPAR can I expect? What is the demand pattern by market, source, room type, rate type, guest type and event?
Robert Hernandez | Pricing Analytics | Direct/Text: 786.704.2277 | firstname.lastname@example.org