Hospitality Revenue Analytics

When online shoppers search for your market they get a list of hundreds of hotels.
So why is your comp set only a handful of properties?

 

RADAR: Weekly Market Set Shops with Value Cluster Analytics

RADAR is available for every hotel market in the world.

Download Sample RADAR reports below.

 RADAR_Miami Beach_Sample(excel,186kb)

 RADAR_Midtown NYC_Sample (excel, 122kb)

RADAR_Paris_Champs_Elysees_Sample (excel, 80kb)

Here are the main objectives of RADAR:

  1. Extracts BAR rates for ALL hotels in a market for 90 days out.
  2. Clusters the hotels by balancing rate and ratings for each day independently.
  3. Reports the rate boundaries and characteristics for each value cluster.
  4. Shows the cluster and rate position of your hotel within that cluster.
  5. Show trends in movement between value buckets.
  6. Deliver all the insights on weekly basis in an easy to understand Excel report.

Here are 10 metrics RADAR will tell you that your current comp set does not.

  1. Every BAR rate for every hotel in your market.
  2. How many hotels are in your price/star value cluster.
  3. How many hotels have moved in and out of your value cluster.
  4. How many hotels are moving into higher or lower value clusters.
  5. What are the high, middle, and low ranges for each value cluster in your market.
  6. How much you need to change rate by to compete better in your current value cluster.
  7. How much you need to change your rates by to move into another cluster.
  8. A visual representation of the pricing pattern in your bucket.
  9. Pricing cluster position for every hotel for each day.
  10. Average pricing cluster for each hotel for 60 days.

5 Key Pricing Mistakes that RADAR helps you avoid.

  1. Keeping rates unchanged as competitors move into your cluster.  For example, a 3 star hotel would probably want to adjust rates if 4 star hotels are moving into its cluster.  In the tradition comp set, the 3 start would typically not list 4 stars to see their movements.
  2. Keeping rates unchanged as hotels within your same rating move to another cluster. For example, if the pricing trend for the 3 star properties is to price at the 4 star level then that may signal an opportunity.
  3. Keeping rates unchanged when the entire market shifts.
  4. Pricing too high within your value cluster. You are probably limiting your chances of being booked.if you are not in the sweet spot.
  5. Pricing too low within your value cluster.  You may be leaving profit on the table if you are severely underpriced compared to your cluster.

For pricing information, email your property name to robert@originworld.com.

 

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