(Over 150 short, easy, pre-recorded videos: binge watch or take it slow)
Most Revenue Managers are stuck in the clerical side of the profession, preparing reports,
uploading rates, staring at comp sets, calculating pace.
This certificate will confirm that you are among the Elite Analytical RMs
In the hotel industry, mathematical optimization knowledge is now the exclusive domain of a handful of elite corporate level statisticians, an even smaller set of RMS software companies, and a tiny number of consultants. With the looming shortage of analytical talent across all industries and the unstoppable accumulation of massive amounts of data, hotel companies will not be able to find enough RM professionals with enough quantitative skills to tackle the increasingly complex competitive challenges faced at the property level. The only solution is to empower today’s hotel professionals with the practical skills they need to become Analytic Revenue Managers.
less than 15% of RMs possess this skill
less than 7% of RMs possess this skill
less than 2% of RMs possess this skill
less than 1.5% of RMs possess this skill
less than 1% of RMs possess this skill
less than .2% of RMs possess this skill
“I work in a branded chain, therefore the tools I use where developed according to brand needs and standards. After finishing this course I do not have to depend on them anymore. I am able to do optimization in any hotel in the world. This gives me an advantage over most RMs”
Yana Vdokenko, Revenue Director at InterContinental Prague
Who is also completing this training right now:
This learning program consists of 4 online modules, one-on-one coaching and a verifiable electronic certificate upon completion of all courses.
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Inns and Suites
“The course brings a higher dimension of analysis to the hotel revenue management landscape.The presentations by Robert Hernandez are expertly done, presenting difficult mathematical concepts in the hotelier’s language. You will see at the end of the certification a quantum leap in your revenue management skill set.”
Ivan R. Drechsler, Owner of Tubac Country Inn, Hotel Consultant, Former IHG Portfolio Revenue Manager
“Thank you very kindly for sharing and teaching such amazing concepts. I am absolutely excited that you have made something available for the profession relating to math that makes more sense. I appreciate the opportunity you have created for those of us aspiring to be more strategic and mathematical Revenue Managers.”
M. Los Banos, Regional Resort Inventory and Revenue Coordinator, Marriott Vacations, Hawaii
Resort, Spa, Casino, Golf
“Having been through a number of RM courses, including one from Cornell, yours really explains and shows the calculations behind the RM system being used. Your concept of looking at the individual transactions opened a whole new world for me, especially how this relates to pricing.”
Ronald Hopman, Director of Revenue Management, Aruba Resort, Spa & Casino
“Thank you for coming up with powerful revenue management course kit. Though I have finished the Cornell Advanced RM certification I felt your course is something I should have learned earlier.”
Abhijeet P.k Reservations Manager at Flora Group Hotels Dubai
Knowledge that will make you an Elite Hospitality Talent All concepts explored using our PMS data set – Counting Random Events – Frequency Tables – Frequency Distribution – Cumulative Distribution – Inverse Distribution Function – Expected Value – The Normal Distribution- Standard Deviation – Outliers
Lesson #18: Probability of Achieving a Certain Occupancy by Guest Type
This lesson covers the probability expectations for selling a certain number of rooms to each market. This is one of the last topics in Part 1. Leading up to this lesson you would have learned to calculate and understand the Probabilities, Standard Deviation, and the Normal Distribution. This topic covers just one of the concepts required to build all the Revenue Optimization Models in Part 2.
Most advanced RM courses teach you theory and then it is up to you to struggle with how to apply it at work. As you will see, we avoid “theoretical exercises” and instead teach all the concepts using real PMS data.
Knowledge that will make you an Elite Hospitality Talent All concepts explored using our PMS data set- Types of Models – Modeling Best Practices – Cumulative Demand – Estimating Line Functions – Demand Functions – Elasticity – Revenue Functions – Price Functions – Dynamic Pricing Revenue Optimization – Littlewood’s Rule – EMSR – Capacity Control Revenue Optimization – Dynamic Programming
Lesson #24: The two main Mathematical Pricing algorithms
This lesson is a top-level overview of the two Revenue Management algorithms which are covered in Part 2. Capacity Control is used for forecasting by most RMS systems while Dynamic Pricing is slowly being introduced by hotel companies using customized models. These two models are the foundation of mathematical RM for any industry and every hotel RM needs to master these two approaches to optimization.
University-based, advanced RM courses cover the theory and formulas behind Capacity Control and Dynamic Pricing but they do not show you how to use PMS data to apply them. In Part 2, both algorithms are built from scratch using real transactions.
Knowledge that will make you an Elite Hospitality Talent All concepts explored using our PMS data set – PMS Databases – Schemas – Opera Tables – RoomMaster Tables – Relational Databases – Facts, Dimensions, Granularity – ODBC – SQL Language – Joins – Group by – SQL Functions – Real-Time Reports
Lesson #80: Summarize raw PMS data using SQL
For junior analysts to Data Scientists, Excel and SQL is still, by far, the most popular platform for intelligence discovery and dissemination. This course will teach you how to master the process of manipulating tables of raw PMS data to extract insights that lead to great decisions. In the era of Big Data awareness, this is now the demanded skill set in every type of organization, both large and small in every industry.
Knowledge that will make you an Elite Hospitality Talent All concepts explored using our PMS data set- Excel Tables – Excel Table Tools – Date Formulas – Text Formulas – Nested Functions – IF Function – Lookup Functions – Criteria Functions – Array Functions – OLAP – Pivot Table – Pivot Chart – The Excel Solver
Lesson #56: Optimal Price by Room Type Model
This is a portion of one of the lessons covering the calculation of the optimal price for each room type. Sticking to a static markup for superior room types is one of the most inefficient and costly practices in the hotel business. In this course you will build an automated pricing model that separates transaction level demand data for different room types and will suggest the mathematically optimal price for each. This model is applicable whether you have 2 room types or 20.
This course focuses on the application of smart Pricing techniques to real PMS data. Our approach is not offered anywhere else. The entire RM analytic process is covered hands-on and step-by-step, from data gathering to RM decision model creation. Instead of getting bogged down with mathematical symbols or theoretical approaches, this course reveals, in plain English, the data driven techniques that have been proven to deliver higher profit. This is an intense, boot-camp style workshop that will supply you with enough advanced Excel knowledge, mathematical RM techniques, and critical thinking skills to fuel your job effectiveness for years.
The Hotel Revenue Management profession has matured. Rate distribution tactics alone are no longer adding the value to the bottom line that they once did. The hotel industry now expects more intelligent analysis, unique strategies, and confident guidance from those managers responsible for rate setting. Welcome to Analytic Revenue Management!
This course is designed for hotel Revenue Managers, Sales, Marketing, Finance and General Management professionals who want to truly understand the Science of Rate Setting in order to analyze challenges, improve forecasts, and craft profitable strategies.
Unlike any other RM course, this workshop focuses exclusively on the data and analytical aspects of RM. Complex concepts are explained in an easy-to understand, incredibly digestible format using a combination of manual, visual, mathematical, and algorithmic methods.
The course delivers actionable tools and techniques that can be applied immediately to craft innovative strategies, increase revenue, and boost profits at any property. While we cover very advanced topics, they are taught in a simple, yet dynamic, journey through a proprietary case-study that is developed from real PMS data. You learn how to transform that data into profitable decisions.
Designed and taught by a hotel analytics & hotel data science expert, this course is specifically designed to deliver the practical knowledge that will launch you into the next level of your professional career.
THIS COURSE IS VENDOR AGNOSTIC. WE DO NOT PROMOTE OR LIMIT THE COURSE TO ANY SPECIFIC RMS, PMS, STATISTICS PACKAGE OR ANY OTHER SOFTWARE. WE ALSO DO NOT PROMOTE ANY THIRD PARTY COMPANIES OR CONSULTING SERVICES INCLUDING OWL. THIS COURSE IS NOT AFFILIATED WITH ANY UNIVERSITY, HOTEL ASSOCIATION OR HOSPITALITY COMPANY.
Hi, I am Robert Hernandez and I am an expert in the field of Mathematical Hotel Profit Optimization and Analytics. I have a degree in mathematical optimization and I have spent the last 17 years building data-driven forecasting and revenue optimization models for companies in over 20 different industries, from tech to tourism. I want to save you a lot of time and frustration by teaching exactly what you need to know to be a top Revenue Analyst. Read More+
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