All posts in Food and Beverage

3 Hotel Freebies That Destroy Profit

Categories: Food and Beverage, Pricing, Restaurant, Revenue Management, Total Revenue Management
Comments Off on 3 Hotel Freebies That Destroy Profit

Many hotel marketing and promotional ideas sound like they should work when being thrown about in strategy meetings, but when the PMS/POS data is actually analyzed intelligently you find that they do more harm than good. Based on my work with resorts over the past eight years, I can safely say that these three common freebies simply won’t deliver any value to most properties. Free Alcohol.  This is the easiest way to give away profit inadvertently.  At the last resort where Read more