Hospitality Revenue Analytics

Lack of Data Science Skills Among Hotel Revenue Managers Will Affect Salaries

The pressure is mounting for Hotel Revenue Managers to provide data-driven insights that will lead directly to higher profit. Long gone are the days when RM could easily boost revenue just by joining another OTA.  In fact, at some hotel companies, RM departments are now required to calculate the ROI of RM activities. What aggravates the problem is that the analytics talent gap in Hotel RM is only getting worse.  We looked at 5,000 public LinkedIn profiles to find out what percentage of Hotel RMs are equipped with the right skills to really exploit their company’s data assets.  What we found is alarming, but also a great opportunity for motivated RMs and those trying to get into the profession.

RM Linkedin skills

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Robert Hernandez, Statistical Analysis and Data Mining for Revenue Growth Robert is an expert in the field of mathematical Hotel Optimization and Analytics. He has spent the last 17 years building data-driven forecasting and optimization models for companies in over 20 different industries, from tech to tourism. Robert possesses a very unique skill set including cross-disciplinary experience, advanced mathematical and analytics skills, data transformation, industry-specific knowledge and business-process improvement expertise. Robert began his career at the Walt Disney Company in Revenue Planning. Read More+


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