Archive for December, 2015

Believe or not, after almost two decades of the great Revenue Management proliferation throughout the hotel industry(2004-now), the vast majority of properties are still just waking up to the potential benefits of RM.  That’s a good thing, but unfortunately, because of their inexperience with RM, many hoteliers have wild misconceptions about what RM can actually deliver.  While it is true that Revenue Management is now the most critical function in the hotel industry, it certainly is not a panacea that Read more