Hotel Profit Discovery

One RM that turned SOHO into MOJO

It’s one thing to take an Rm course to sharpen your skills.  it’s another to build a business from the course.  That’s exactly what one RM did after completing the Science of Hotel Revenue Optimization(SOHO) course.  Here’s the email I received yesterday.


I’m sending you this note to thank you very much for all your assistance, because of your valuable course I was able to create a fantastic tool “iPlan” that will help me with the preparation of next year budget.

This tool is simply forecast my next year 365 days, based on historical data. User can also forecast any city-wide or special events that will reoccur next year.

I would say it is a brilliant way to start building up hotels budget-

Here is a link for brief presentation.

Once again Robert, thank you very much.

Kind regards

Yazan Sabbagh

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Robert Hernandez, Hotel Profit Engineer
Author Info: Robert Hernandez is an expert in the field of mathematical Hotel Optimization and Analytics. He has spent the last 17 years building data-driven forecasting and optimization models for companies in over 20 different industries, from tech to tourism. Robert possesses a very unique skill set including cross-disciplinary experience, advanced mathematical and analytics skills, data transformation, industry-specific knowledge and business-process improvement expertise. Robert began his career at the Walt Disney Company in Revenue Planning. Read More+



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