Hotel Profit Discovery

7 A’s of Highly Effective Revenue Management Reports.

Over the last decade, hotel companies have learned that installing expensive Business Intelligence tools like RM systems and data warehouses gets you no closer to making better revenue impacting decisions than does buying an expensive set of chef knives guarantees a gourmet meal.  In fact, Gartner Research has reported that “between 70% and 80% of BI projects fail.” We have worked with many hotel companies that had spent heavily on BI systems and tools just to see them collect dust. When we sat down with RM managers to ask them what they really needed, here’s what they said they really wanted.

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