Hotel Profit Discovery

Total Revenue Management is like teenage sex…

Early last year, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like to begin 2014 by modifying his quote for the hotel business by replacing ‘Big Data’ with ‘Total Revenue Management.’

Total Revenue Management is like teenage sex:

everyone talks about it,

nobody really knows how to do it,

everyone thinks everyone else is doing it,

so everyone claims they are doing it…


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Robert Hernandez, Statistical Analysis and Data Mining for Revenue Growth Robert is an expert in the field of mathematical Hotel Optimization and Analytics. He has spent the last 17 years building data-driven forecasting and optimization models for companies in over 20 different industries, from tech to tourism. Robert possesses a very unique skill set including cross-disciplinary experience, advanced mathematical and analytics skills, data transformation, industry-specific knowledge and business-process improvement expertise. Robert began his career at the Walt Disney Company in Revenue Planning. Read More+


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